2016 Reader Survey Insights

Recently, many of you shared thoughts and comments on the 2016 Mission Mindset Reader Survey. This survey helped me gather data and insight into who you are and what you’re looking to accomplish with a mission mindset. I’m incredibly thankful to everyone who shared their input. You’re awesome!

2016 Reader Survey Insights

I’ve spent the past couple weeks pouring over the data and planning updates to make sure everything here is actually relevant to you. It’s helped me discover how I can serve you better. Keep reading to see the awesome updates I’m working on.

The Raw Numbers

Based on your responses, I put together a “reader profile” to help me understand exactly who is looking for and using the mission mindset. Below are the raw numbers what I got out of it.

  • Readers are split evenly between males and females with an average age in their 30s. Most of them are married (67%) with 2-3 kids (54%). The next largest group was in their 50s with their kids already moved out of the house.
  • They’re most likely Christian (82%) split evenly between Catholic, Liturgical Protestant, and LDS.
  • They started reading these posts in the past six months (83%).
  • They prefer to receive posts via email (70%) but might have an interest in short video updates (40%).
  • They’re interested in Productivity (90%), Self Development (63%), & Software/Apps (56%)
    They’re active on Facebook (90%) Wow! I guess it’s true that most everyone is on Facebook. More on this below.
  • They like how posts are practical, actionable, and straight to the point.
  • They’re challenged by distractions, interruptions, not knowing what tools to use, and “trying to do things the right way.”
  • They want a course on mastering personal productivity showing the best practices and systems to stay ahead of everything.

What to Expect Going Forward

After taking a long hard look at your responses and keeping in mind my passions and talents, I’ve come to the following conclusions.


  • Keep posts straightforward, practical and most importantly actionable.
  • Keep sharing stories & personal experiences from the real world. The most read and shared posts are the ones where I share a short personal story or insight into how I use different productivity tools. I’ll share more of these types of stories to keep things interesting and relevant to your day-to-day life.
  • Emphasize the importance of fitness, spirituality, and building strong relationships and how they impact overall productivity.
  • Explain how I use apps day-to-day to get more done.

Tools for Mission Readiness

If you participated in the survey, thanks for taking the time out of your busy schedule. This has given me tremendous insight into how I can help you accomplish life’s greatest missions.

Your help and commitment keep me motivated and able to help others build and use the Mission Mindset.

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About the Author

Robby helps busy business owners simplify and automate their productivity systems so they have more time to focus on what they're best at. He helps you design and implement plans and systems so you can work ON your business, not IN your business. Companies such as Productive Magazine, Nozbe, Matt McWilliams, and Notable Themes have trusted Robby to share his productivity systems, increase sales, and create a better customer experience.