One of the most important ways Kit creators can unlock hidden revenue is by reducing friction at every step.
I just finished up a client project for a super smart guy who doesn’t have time to learn the ins-and-outs of Kit.
We looked at his current process, streamlined his sales flow by eliminating an entire step on the front end, and added a follow up on the back end.
Keep reading for a complete before and after explaining exactly what we updated 👇
Here’s what it looked like before we talked:
Step 1: Sales page for a high value low priced offer with Buy Now buttons going to an email opt-in page 🤦♂️
Step 2: Opt-in page to capture the email address (hoping people filled out the form so that they could get to the checkout page). Tons of friction here for people who just told you they wanted to buy.
Step 3a: Subscribers needed to go check their email for the default confirmation email, click to confirm, and then go to Step 3b.
Step 3b: Product checkout page for anyone who actually made it this far
Step 4: A single system default abandon cart email begging them to come back.
Yeah, there were a ton of drop-off points for potential customers.
Every time there’s friction, it’s a chance for them to say “No, I actually don’t want this.”
So instead, we had a quick 30 minute chat, I got access to his Kit account, and got to work reducing friction at every step.
Here’s what it looked like after I worked some magic:
Step 1: Sales with Buy Now buttons scroll on-page to an email opt-in form (no confirmation email since there’s a whole automation that takes care of double opt-in) that once completed takes them straight to the checkout.
Step 2: Product checkout page is ready with the email address filled in. People who buy have an entirely new onboarding experience to help them get the most out of the product.
Step 3a: Anyone who doesn’t purchase within an hour gets a gentle nudge email, just like you get when you leave something in your online Costco cart telling you that the soda stream is still waiting for you.
Step 3b: For those who still haven’t purchased after 24 hours, there’s another follow up email. This time he’s sharing a video testimonial and answering FAQs.
Step 3c: 48 hours after someone showed interest in the product and still hasn’t purchased, they get a last call email. Some of my clients use timers and discounts, but this guy isn’t into that. Instead he’s offering a very specific bonus to help them immediately earn back what they’d spend.
We also added in a “Why didn’t you buy?” email so he can learn exactly what objections potential customers have and figure out a way to help them too.
The entire process took roughly two hours to set up, and it’s got data tracking built-in so we can watch the progress, test sales conversion points, and make adjustments so he can help more of his audience find the success they’re looking for.
Here’s to unlocking hidden revenue!
